MAKING YOUR WEBSITE WORK
WEDNESDAY | APRIL 24 | 11:30 AM - 1:00 PM
In today's digital age, having a website that not only looks good but also functions effectively is crucial. Specially designed for artists/makers and small business owners, this workshop will delve into the critical aspects of website and SEO analysis, focusing on user experience and search engine optimization. During the session, participants will have the opportunity to closely examine their websites from a customer's perspective. We will explore key elements such as site layout, navigation ease, content clarity, and overall user engagement. Understanding how your audience interacts with your website is essential in creating a positive and impactful online presence.
SOCIAL MEDIA CALENDAR
WEDNESDAY | MAY 15 | 9:00 - 10:30 AM
This in-person workshop will help you learn to create a content calendar that works for you.
You’ll learn the art of a multi-channel content calendar, along with the strategies to create a content calendar that is designed to help you grow your venture across social media channels.
You’ll learn how to plan your content calendar so you are creating a mix of content for growing your audience and converting them to customers.
You’ll learn how to take a realistic approach to yearly, quarterly, and monthly planning to ensure that you’re actually able to meet your goals – without burning out!
We'll work to create a social media calendar for the next month, and you'll be given the tools to recreate the process month after month.
HEADSHOTS AND PRODUCT PHOTOGRAPHY
THURSDAY | SEPTEMBER 12 | 9:00 AM - 1:00 PM
Turning your passion into a sustainable venture is hard enough. We know how thin the margins are for artists and entrepreneurs. It’s important to show your customer who is behind the business. It shouldn’t be hard on you or your wallet to get photos you love. Local photographer Ambre Amari has been capturing creatives in their element for years. She has the ability to make you feel comfortable and at ease and capture your true spirit. We love working with her. That’s why we decided to partner with her again to offer you and your venture affordable headshots. For $20, you’ll get a 15-minute photoshoot and a digital dropbox link with 5 photos.
VISION PLANNING
NOVEMBER | DATE TBD
PAST WORKSHOPS
ON DEMAND WORKSHOPS AND VIDEO LIBRARY
CREATE FOUNDATIONS: VIRTUAL / SELF PACED
We all find ourselves working very differently than we were a year ago. Whether it’s rethinking our daily routine to maximize our time and focus, reframing the products, programs, and services we offer, or reconnecting with our customers and patrons, there is a lot to work through. The constant need to adapt can be overwhelming, whether you are a small business, nonprofit, artist, or solo entrepreneur. That’s why Create Birmingham has developed this series of three self-paced workshops designed to help small businesses, nonprofits, artists, and solo entrepreneurs rethink their ventures and assess whether they are structurally sound. If you're interested in having Create Birmingham host this workshop in person with your network, please reach out to Jessica Moody, Director of Programs and Operations.
GET STARTED WORKSHOP
This fun and immediately useful, two-hour, hands-on workshop is designed to “kickstart” those who have an idea or “jumpstart” those who would like to grow and expand their business through a new product and or service. Whether you’re just getting started, stuck on a particular issue, or in need of a refresher, this workshop will provide the fuel needed to get you moving. This workshop is a low-commitment opportunity to understand what’s driving you, explore your idea through a business model canvas, and refine your model by learning ways to get meaningful customer feedback and start pursuing your idea today.
If you're interested in having Create Birmingham host this workshop with your network, please reach out to Jessica Moody, Director of Programs and Operations.
ROADMAP GOAL SETTING WORKSHOP
Feeling the need for an annual checkup? This is your chance! This workshop is an opportunity to establish goals with corresponding tasks and assess current needs for your growing business. Using a business model canvas as a guide, you’ll determine tasks and milestones over the next 30, 60, and 90 days to move your venture forward. This workshop is for current and aspiring business owners, entrepreneurs, artists, makers, musicians, and advocates.
If you're interested in having Create Birmingham host this workshop with your network, please reach out to Jessica Moody, Director of Programs and Operations.
VIDEO LIBRARY
Our webinar library is designed to provide arts & culture organizations in Birmingham and across Alabama with insights, resources, and tools to grow effectively and sustainably. These conversations, with guest experts range in topics including marketing, strategic planning, fundraising, board development, finance and legal issues, and community collaboration. They are tailored to the needs of arts practitioners, with in-depth discussion about strategies, opportunities, and challenges in the sector.
This video library is free to access.