Photo Credit: Ambre Amari
Art featured above by Jon Osborne | FB & IG: @jonosborneartist


Create Birmingham is introducing The Business of Creating, a new free webinar series designed to provide arts & culture organizations with insights, resources, and tools to grow effectively and sustainably. 

These conversations, with guest experts on topics including marketing, strategic planning, fundraising, board development, finance and legal issues, and community collaboration, will be tailored to the needs of arts practitioners, with in-depth discussion about strategies, opportunities, and challenges in the sector.

Attendees will not be visible on screen but will have the opportunity to submit questions in advance, as well during the webinar. Participants are also invited to book a free follow-up Office Hour for a one-on-one consultation with Create Birmingham staff. Even if you’re unable to join us live, recordings will be shared with registrants after each webinar and will be available for viewing for 30 days.



Raising funds from individual donors is an art, not a science, and there are creative ways that you can grow your current donor base and seek out new prospects, even if you are a small organization with a small staff. In this free webinar, we’ll talk with Nancy Rieves, President of Fundraising Maximized, about some ways to cultivate donors while still maintaining your sanity and making your art.


Hitting the submit button on a grant application is stressful, whether you’re submitting a proposal for the very first time or you’ve lost count of how many you’ve written. In this webinar, we’ll try to minimize that stress by discussing strategies for submitting the strongest possible applications, building meaningful community partnerships, determining your evaluation metrics, and planning ahead for successful reporting.

A strategic plan is key to both stabilizing and growing your nonprofit, but all too often nonprofits are either struggling to create a strategic plan or struggling to bring an existing plan to life. How do you craft and execute a strategic plan that keeps you moving forward instead of in circles?

Your marketing strategy is critical to building awareness of your organization, reaching new audiences, and connecting with your current audience. With so many platforms and so little time, how do you effectively promote your work while you also focus on creating it?

This program has been made possible by grants from the Alabama State Council on the Arts and the National Endowment for the Arts.