Photo Credit: Ambre Amari
Art featured above by Jon Osborne | FB & IG: @jonosborneartist


Create Birmingham is introducing The Business of Creating, a new free webinar series designed to provide arts & culture organizations with insights, resources, and tools to grow effectively and sustainably.

These conversations, with guest experts on topics including marketing, strategic planning, fundraising, board development, finance and legal issues, and community collaboration, will be tailored to the needs of arts practitioners, with in-depth discussion about strategies, opportunities, and challenges in the sector.

Attendees will not be visible on screen but will have the opportunity to submit questions in advance, as well during the webinar. Participants are also invited to book a free follow-up Office Hour for a one-on-one consultation with Create Birmingham staff. Even if you’re unable to join us live, recordings will be shared with registrants after each webinar and will be available for viewing for 30 days.

Access Past Business of Creating Sessions

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Did you find filing your taxes this year stressful and confusing? Would you like someone who actually understands what it’s like to be in the arts to explain the basics in a clear way? This free webinar, with Rus Garofalo, Founder of Brass Taxes, will tackle fundamentals and common questions, giving you the confidence to know when you’ve done enough and can give yourself permission to relax.


Wednesday, April 27 from 11:30 to 1:00

Behind the Lens: Getting started in the film industry

From location scouting to representing talent to producing, there are a variety of behind-the-scenes roles in the film industry, in Birmingham and beyond. In this free webinar, we’ll talk with actor and producer Virginia Newcomb, entertainment lawyer Stacey Davis, and location scout Eric Napier about their career paths and experiences, as well as how to find opportunities locally.

Wednesday, April 13 from 11:30 to 1:00

Human Resources in a Nonprofit Setting with Melva Tate

Your nonprofit’s strengths aren’t just your outstanding programs and your growing audience. Your employees are your secret – or hopefully not so secret – weapon. In this free webinar with Human Capital Strategist Melva Tate, we’ll talk about how a thorough human resources plan, from basic workplace policies to talent management, can help an organization achieve its overall goals by attracting and retaining a motivated and cohesive team.

Fundraising success starts with a fundraising plan, and the act of planning doesn’t have to be an overwhelming chore or source of stress. No matter how big or small your team is, crafting a plan can help you pinpoint specific priorities and set realistic goals. In this free webinar with fundraising consultant Martin Taylor, we’ll talk about identifying your areas for growth, mapping out actionable tasks over time, and aligning your financial goals with your marketing plan.

Board leadership is a key element in any arts and culture nonprofit, no matter the size. In this free webinar, we’ll talk with nationally recognized nonprofit consultant Kimberly Richardson about how you can lay the groundwork for board members to serve as consistent partners in the internal work that moves your organization forward and valued ambassadors for your organization out in the community.

Grant proposals are often intimidating, multi-page documents that take a great deal of time and effort to assemble, and even more time and effort to actually assemble well! In this free webinar for those new or relatively new to grant writing, we’ll talk with nationally recognized grants consultant Kimberly Richardson about how to competitively address the common key elements of a grant proposal and break them down into logical, achievable parts.

Arts-based teaching and learning experiences can have a powerful impact on students, teachers, and artists alike. In this free webinar, we’ll discuss the key elements that contribute to successful arts education collaborations regardless of scale or budget, from relationships and curriculum to process and outside support. We’ll be joined by Joi Brown, Director of the Jefferson County Memorial Project, T. Marie King, Director of Youth Pathways and Experience at Jones Valley Teaching Farm, and Deanna Sirkot, Executive Director of the Greater Birmingham Arts Education Collaborative.

There is always talk in staff and board meetings about increasing our presence on social media, but what does that look like? It’s not as simple as just “posting more on Instagram.” In this webinar, you’ll gain a clear understanding of Instagram’s elements and functions and learn what kinds of content are best in each element, allowing you to promote your work most effectively on the platform.

Building relationships takes time and patience, but an intentional process can yield transformational results. Activist, speaker & trainer T. Marie King has helped organizations in Birmingham and across the country find the keys to working collaboratively. In this free webinar, we’ll talk with her about team building from within and fostering meaningful community partnerships.

Raising funds from individual donors is an art, not a science, and there are creative ways that you can grow your current donor base and seek out new prospects, even if you are a small organization with a small staff. In this free webinar, we’ll talk with Nancy Rieves, President of Fundraising Maximized, about some ways to cultivate donors while still maintaining your sanity and making your art.

Hitting the submit button on a grant application is stressful, whether you’re submitting a proposal for the very first time or you’ve lost count of how many you’ve written. In this webinar, we’ll try to minimize that stress by discussing strategies for submitting the strongest possible applications, building meaningful community partnerships, determining your evaluation metrics, and planning ahead for successful reporting.

A strategic plan is key to both stabilizing and growing your nonprofit, but all too often nonprofits are either struggling to create a strategic plan or struggling to bring an existing plan to life. How do you craft and execute a strategic plan that keeps you moving forward instead of in circles?


Your marketing strategy is critical to building awareness of your organization, reaching new audiences, and connecting with your current audience. With so many platforms and so little time, how do you effectively promote your work while you also focus on creating it?

This program has been made possible by grants from the Alabama State Council on the Arts and the National Endowment for the Arts.