I Create Birmingham: Michael and Nathan Pocus
"We are a millennial business, and we think of ourselves as global citizens. Our consumers share that philosophy and want to have a cultural experience, and we hope to celebrate and educate others about the history, science, and the people behind the coffee... There is something beautiful and artful about the entire process, and we want to approach coffee like wine. No harvest is exactly the same. It’s living. It evolves just like everything else."