Example: My typical customer is female, early 30's, married, and has a young family. She is a fellow entrepreneur trying to manage the growth of her business. She has big ideas but not a lot of time. She knows that she needs to capitalize on her social media following and connect with her subscribers.
Example: She schedules her social media posts when she can and when she remembers. She sends occasional emails using generic templates. She uses Canva to generate social media images.